Enormous quantities of fabric are discarded in the textile industry. However, today, thanks to technological advancements, fabrics can be recycled and reintegrated into the market.This is the case of cotton.

Recycling pre or post-consumer cotton waste (meaning the fabric remnants from cotton product manufacturing or textiles already used by consumers) requires a very specific production process.

In practice, recycling pre-consumer waste is easier to accomplish than post-consumer waste because that one requires particular attention.

First, it's necessary to correctly select the cotton mixed with other materials such as polyester, viscose, etc.

Next, they must be separated by type and color before being shredded, all without the addition of chemicals, dyes, or water. This approach significantly reduces water consumption compared to the production of regular cotton.

Furthermore, this process uses no harmful substances, unlike conventional cotton, which accounts for about 16% of the world's insecticide and 7% of pesticide usage.

Finally, it also contributes to reducing energy consumption, greenhouse gas emissions, and CO2.

This process leads to the creation of a raw cotton fiber that must be further refined to achieve the desired thickness. It is then spun again to create a yarn similar to that of traditional cotton.

However, the recycling process makes short fibers difficult to spin. This means that recycled cotton must be mixed with virgin fibers, such as paper fiber.

Ultimately, once the fibers are transformed into a new yarn, the fabric is produced. It will have a more artisanal appearance, and each batch of recycled cotton will have its own identity.

Once again, the NeNa Neffati brand has incorporated organic cotton into its new Roch collection. This decision is inherently evident and aligns perfectly with its eco-responsible approach.