{"id":2059,"date":"2023-09-18T14:57:29","date_gmt":"2023-09-18T12:57:29","guid":{"rendered":"https:\/\/www.nenaneffati.com\/?page_id=2059"},"modified":"2024-03-13T13:51:50","modified_gmt":"2024-03-13T12:51:50","slug":"ethique","status":"publish","type":"page","link":"https:\/\/www.nenaneffati.com\/en\/ethique","title":{"rendered":"Ethic"},"content":{"rendered":"
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An Ethical home linen <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ethics and Commitment<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ce qui constitue, en premier lieu, l’\u00eatre actuel de l’esprit humain n’est rien d’autre que l’id\u00e9e d’une chose singuli\u00e8re existant en acte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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BARUCH SPINOZA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CIRCULAR ECONOMY & CREATIVITY = INNOVATION<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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NeNa Neffati is committed to propose products that are in line with your values and lifestyle. Our environmental concerns make us committed to have a positive ecological impact and to preserve a better nature for future generations.<\/p>

This is why NeNa Neffati has decided to launch her own brand of Home Linens<\/strong> and to collaborate with European producers who share the same principles.<\/p>

Therefore, we pay attention to:<\/p>

Social economy.<\/p>

Sustainable solutions.<\/p>

Minimal carbon footprint.<\/p>

Conscious production practices.<\/p>

Renewable energies including solar energy.<\/p>

Recyclable yarns and new sustainable fibers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mati\u00e8res premi\u00e8res & biod\u00e9gradation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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For as long as she can remember, NeNa Neffati has been deeply aware of the impact of our actions on the environment and, consequently, on the planet. Her creativity has always driven her to prioritize the use of existing resources to create new useful and practical products. Recycling existing materials provides personal satisfaction, promotes a circular economy, and opposes overconsumption.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The textile industry has been aware for several years of the need to contribute to the preservation of the planet by reducing its pollution impact. This is why it is actively engaged in the search for new sustainable fibers. This quest and determination have led to the emergence of an innovative fiber made from cellulose raw materials and biodegradable, known as paper fiber.<\/b><\/p>\n\n

NeNa Neffati's Home Linen is partially composed of this handcrafted fiber, from wood pulp and renowned for its exceptional quality. Lightweight, durable, uniform, and highly absorbent, it also exhibits good water resistance, easy drying, and compatibility with cotton.<\/p>\n

Its production process uses no harmful substances for the environment. It is biodegradable, reusable, and, therefore, highly eco-friendly.<\/p>\n

To demonstrate its commitment to quality and sustainability, the NeNa Neffati brand introduced its Marie-Louise collection on the market, composed of 45% paper fiber and 55% cotton. collection Marie-Louise<\/b> constitu\u00e9e de 45% de fibre de papier et de 55% de coton.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Enormous quantities of fabric are discarded in the textile industry. However, today, thanks to technological advancements, fabrics can be recycled and reintegrated into the market.This is the case of cotton.<\/p>

Recycling pre or post-consumer cotton waste (meaning the fabric remnants from cotton product manufacturing or textiles already used by consumers) requires a very specific production process.<\/p>

In practice, recycling pre-consumer waste is easier to accomplish than post-consumer waste because that one requires particular attention.<\/p>

First, it's necessary to correctly select the cotton mixed with other materials such as polyester, viscose, etc.<\/p>

Next, they must be separated by type and color before being shredded, all without the addition of chemicals, dyes, or water. This approach significantly reduces water consumption compared to the production of regular cotton.<\/p>

Furthermore, this process uses no harmful substances, unlike conventional cotton, which accounts for about 16% of the world's insecticide and 7% of pesticide usage.<\/p>

Finally, it also contributes to reducing energy consumption, greenhouse gas emissions, and CO2.<\/p>

This process leads to the creation of a raw cotton fiber that must be further refined to achieve the desired thickness. It is then spun again to create a yarn similar to that of traditional cotton.<\/p>

However, the recycling process makes short fibers difficult to spin. This means that recycled cotton must be mixed with virgin fibers, such as paper fiber.<\/p>

Ultimately, once the fibers are transformed into a new yarn, the fabric is produced. It will have a more artisanal appearance, and each batch of recycled cotton will have its own identity.<\/p>

Once again, the NeNa Neffati brand has incorporated organic cotton into its new Roch collection. This decision is inherently evident and aligns perfectly with its eco-responsible approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Emballage & livraison<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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NeNa Neffati also embodies the philosophy of green logistics, which refers to a set of practices and strategies aimed at reducing waste production and, consequently, the environmental impact of the delivery and logistics chain.<\/p>

This includes:<\/p>

Eco-Friendly Packaging Management using recycled paper, which is itself recyclable once its purpose is fulfilled.<\/p>

Reduction of the Packaging, by decreasing it \u2018s \u2018weight and volume through the design of more compact packages and flatter boxes that efficiently utilize available space and fit closely to the item.<\/p>

Use of Biodegradable Tape instead of plastic tape.<\/p>

Optimized Delivery Routes for energy efficiency.<\/p>

Minimizing unnecessary travel, resulting in slightly longer delivery times but much more responsible practices, including collaborative and last-mile deliveries.<\/p>

Environmentally friendly transportation through collaborations with eco-conscious companies, including hybrid and electric vans and bicycle couriers.<\/p>

Promotion of Eco-Friendly practices by encouraging and promoting eco-friendly practices and providing in-store collection points, offering to the customers time and geographical flexibility.<\/p>

Efficient management of returns by raising awareness among individuals about their essential role. By minimizing returns, carbon emissions related to transportation and waste management are reduced.<\/p>

This green logistics completes the ethical approach of NeNa Neffati's brand.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Un Linge de maison Ethique Ethique et engagement Ce qui constitue, en premier lieu, l’\u00eatre actuel de l’esprit humain n’est rien d’autre que l’id\u00e9e d’une chose singuli\u00e8re existant en acte. BARUCH SPINOZA \u00c9conomie circulaire & Cr\u00e9ativit\u00e9 = Innovation NeNa Neffati a le d\u00e9sir de vous pr\u00e9senter des produits qui correspondent \u00e0 vos valeurs et \u00e0 votre mode de vie. Nos pr\u00e9occupations environnementales font de nous des personnes engag\u00e9es et conscientes de notre impact \u00e9cologique ainsi que de la pr\u00e9servation de la nature pour les g\u00e9n\u00e9rations futures. C\u2019est pour cela que NeNa Neffati a d\u00e9cid\u00e9 de lancer sa propre marque de Linge de Maison en collaborant avec des producteurs europ\u00e9ens adoptant les m\u00eames d\u00e9marches. Nous sommes d\u00e8s lors attentifs : A une \u00e9conomie sociale. A des solutions durables. A une empreinte carbone minimale. A des pratiques de production conscientes. Aux \u00e9nergies renouvelables, principalement l\u2019\u00e9nergie solaire. A l\u2019utilisation de fils recyclables et de nouvelles fibres durables. Mati\u00e8res premi\u00e8res & biod\u00e9gradation Depuis toujours, NeNa Neffati est profond\u00e9ment consciente de l\u2019impact de nos actions sur l\u2019environnement et par cons\u00e9quent sur la plan\u00e8te.Sa cr\u00e9ativit\u00e9 l\u2019a toujours pouss\u00e9e \u00e0 privil\u00e9gier l\u2019utilisation de ressources existantes pour cr\u00e9er de nouveaux produits utiles et pratiques. Le recyclage de mat\u00e9riaux existants procure une satisfaction personnelle, favorise une \u00e9conomie circulaire et s\u2019oppose \u00e0 la surconsommation. L\u2019industrie textile a pris conscience depuis plusieurs ann\u00e9es de la n\u00e9cessit\u00e9 de contribuer \u00e0 la pr\u00e9servation de la plan\u00e8te en r\u00e9duisant son impact sur la pollution. C\u2019est pourquoi elle s\u2019engage activement dans la recherche de nouvelles fibres durables. Cette qu\u00eate et cette volont\u00e9 ont conduit \u00e0 l\u2019\u00e9mergence d\u2019une fibre novatrice \u00e9labor\u00e9e \u00e0 partir de mati\u00e8res premi\u00e8res cellulosique et biod\u00e9gradable, connue sous le nom de fibre de papier. Le Linge de Maison de NeNa Neffati est en partie compos\u00e9 de cette fibre, fabriqu\u00e9 \u00e0 la main \u00e0 partir de pulpe de bois et r\u00e9put\u00e9 pour sa qualit\u00e9 exceptionnelle. L\u00e9g\u00e8re, r\u00e9sistante, homog\u00e8ne et hautement absorbante, elle pr\u00e9sente \u00e9galement une bonne r\u00e9sistance \u00e0 l\u2019eau, un s\u00e9chage facile et une compatibilit\u00e9 avec le coton. Son processus de production n\u2019utilise aucune substance nocive pour l\u2019environnement, elle est biod\u00e9gradable, r\u00e9utilisable et par cons\u00e9quent tr\u00e8s \u00e9cologique. Afin de d\u00e9montrer son engagement en terme de qualit\u00e9 et de durabilit\u00e9, Il \u00e9tait \u00e9vident que la marque NeNa Neffati introduise sur le march\u00e9, sa nouvelle collection Marie-Louise constitu\u00e9e de 45% de fibre de papier et de 55% de coton. D\u2019\u00e9normes quantit\u00e9s de tissus sont par ailleurs gaspill\u00e9es dans l\u2019industrie textile, or aujourd\u2019hui gr\u00e2ce au d\u00e9veloppement technologique, les tissus peuvent \u00eatre recycl\u00e9s et r\u00e9int\u00e9gr\u00e9s dans le march\u00e9. Ce qui est le cas du coton. Recycler les d\u00e9chets de coton pr\u00e9 ou post-consommation (c\u2019est-\u00e0-dire les restes de tissus issus de la fabrication de produits en coton ou le textile d\u00e9j\u00e0 utilis\u00e9 par les consommateurs), n\u00e9cessite un processus de production tr\u00e8s sp\u00e9cifique. En pratique, le recyclage des d\u00e9chets pr\u00e9-consomm\u00e9s est plus ais\u00e9 \u00e0 r\u00e9aliser que celui des d\u00e9chets post-consomm\u00e9s car ces derniers n\u00e9cessitent une plus grande attention. Tout d\u2019abord, il faut extraire le coton m\u00e9lang\u00e9 \u00e0 d\u2019autres mati\u00e8res, telles que le polyester, la viscose, etc. Ensuite, il faut les s\u00e9parer par type et par couleur avant de les broyer, le tout sans l\u2019ajout de produits chimiques, de colorants ou d\u2019eau . Cette approche permet une r\u00e9duction significative de la consommation d\u2019eau par rapport au coton habituel. Par ailleurs ce processus n\u2019utilise aucun produit nocif, contrairement au coton conventionnel, qui utilise environ 16 % des insecticides et 7 % des pesticides dans le monde. Enfin, il participe \u00e9galement \u00e0 la r\u00e9duction de la consommation \u00e9nerg\u00e9tique, \u00e0 la r\u00e9duction des \u00e9missions de gaz \u00e0 effet de serre et du CO2. En d\u00e9coule alors la fibre de coton simple qui doit \u00eatre encore affin\u00e9e pour obtenir l\u2019\u00e9paisseur d\u00e9sir\u00e9e. Puis elle est \u00e0 nouveau fil\u00e9e pour obtenir un fil similaire \u00e0 celui du coton traditionnel. Cependant, le processus de recyclage rend les fibres courtes difficiles \u00e0 filer. Cela implique que le coton recycl\u00e9 doit \u00eatre m\u00e9lang\u00e9 avec des fibres vierges comme par exemple la fibre de papier. Finalement, une fois que les fibres sont transform\u00e9es en un nouveau fil, le tissu est produit. Celui-ci aura un aspect plus artisanal et chaque lot de coton recycl\u00e9 aura sa propre identit\u00e9. On reconna\u00eet ici l\u2019identit\u00e9 de la marque NeNa Neffati qui a int\u00e9gr\u00e9 le coton organique dans sa nouvelle collection Roch. Ce choix est en coh\u00e9rence avec sa d\u00e9marche Eco-responsable. Emballage & livraison NeNa Neffati, incarne \u00e9galement la philosophie de logistique verte qui fait r\u00e9f\u00e9rence \u00e0 un ensemble de pratiques et de strat\u00e9gies visant \u00e0 r\u00e9duire la production de d\u00e9chets et par cons\u00e9quent l\u2019impact environnemental de la cha\u00eene de livraison et de logistique. Concr\u00e8tement, cela implique: Une gestion de l\u2019emballage \u00e9cologique fabriqu\u00e9 \u00e0 partir de papier recycl\u00e9, qui sera \u00e0 son tour recyclable une fois qu\u2019il aura rempli sa fonction. Une gestion de l\u2019emballage r\u00e9duisant son poids et son volume, gr\u00e2ce \u00e0 une conception plus compacte et des bo\u00eetes adapt\u00e9es qui utilisent efficacement l\u2019espace disponible et s\u2019ajustent au plus pr\u00e8s de l\u2019article. Une utilisation de rubans adh\u00e9sif d\u2019origine biologique \u00e0 base de papier Kraft qui remplace le rubans en plastique. Une optimisation des itin\u00e9raires de livraison et par cons\u00e9quent une optimisation de l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique. Une r\u00e9duction de d\u00e9placements inutiles impliquant un d\u00e9lai de livraison l\u00e9g\u00e8rement plus long que les traditionnelles mais beaucoup plus responsable se traduisant par des pratiques collaboratives et du dernier kilom\u00e8tre. Un choix de modes de transport plus respectueux de l\u2019environnement gr\u00e2ce \u00e0 la collaboration avec des entreprises de transport engag\u00e9es, notamment en utilisant des fourgons hybrides, \u00e9lectriques ou des coursiers \u00e0 v\u00e9lo et \u00e0 v\u00e9lo cargo. Un encouragement et promotion \u00e0 participer \u00e0 cette d\u00e9marche \u00e9cologique par l\u2019utilisation de points de collecte en magasin, offrant ainsi aux personnes une plus grande flexibilit\u00e9 temporelle et g\u00e9ographique. Une gestion efficace des retours de colis en sensibilisant les individus \u00e0 leur r\u00f4le essentiel, car en minimisant le retours, nous contribuons \u00e0 r\u00e9duire les \u00e9missions de carbone li\u00e9es au transport et \u00e0 la gestion des d\u00e9chets. Cette logistique verte compl\u00e8te la d\u00e9marche Ethique de<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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